Our Story

Health club and gym owner Stephen Smith was looking for a way to diversify his business and decided to add a tanning salon to his portfolio. In 1995, he found a location that was built out to be a tanning salon but never opened in uptown New Orleans. He signed a lease for this location and named it Electric Beach with a plan to franchise eventually. This was a natural tie-in with his gym business. He had been in the health club industry for many years and understood the value of helping people to look and feel good.

In 1996, Smith decided to franchise his tanning business. A name change was in order. However, since funds were tight, he recognized the opportunity to keep some of the existing signage. He could only change one of the words on the sign outside. “Beach” stayed, and he replaced “Electric” with “Planet” to represent the desire to escape to the beach and have an “otherworldly” and relaxing experience.

On April 1, 1996, the Planet Beach franchise program was born. The first Planet Beach franchise — and the locations that followed — led to great success and many innovations in the spa industry. Today, there are over 200 franchise units globally. The company is still based in New Orleans and the original Uptown location is still open and thriving after 20 years.

In 2005, Smith had a self-described moment of inspiration:
Why not expand Planet Beach into a full service automated spa and make spa services affordable to the average citizen? His idea tapped into a real need in the marketplace.

“I saw that we could provide the same results of a traditional spa in less time and a whole lot less money,” Smith says. “Our industry was changing, demand for UV tanning was diminishing, and demand for day spa services and spray tanning was increasing. It became very clear to me that we needed to re-position our brand to increase success of the franchise and to better serve our customers. We created a new business model with the Planet Beach automated spa concept.”

Planet Beach is an innovative and energetic company that continues to evolve to meet the needs of our customers. Our goal is to be an international one-stop shop to help our customers look good and feel good. Experience the finest spray & spa treatments and superior customer service that has made Planet Beach the world’s largest, and fastest-growing automated spa franchise.

Our Promise


At the push of a button, our members will enjoy a private spa experience for a reasonable cost and in far less time than a traditional day spa.

Planet Beach Granbury | Planet Beach Spray and Spa - Look Good, Feel Good

Planet Beach Spa in Granbury, Texas takes pride in offering a variety of spa services and quality products that work together to achieve your beauty, wellness, and fitness goals. Whether you want a full body transformation or more targeted results, our spas provide everything you need for maximum results. Planet Beach is dedicated to helping you achieve your beauty, wellness, and fitness goals with the spa services and quality products we offer. At just the touch of a button, you’ll experience treatments in a private setting for a fraction of the time and cost compared to a traditional day spa.

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Planet Beach Granbury


Promote healing and wellness and improve circulation throughout your body with our detox programs that use a combination of heat, infrared light, and vitamins.

Planet Beach Granbury


Our different massage options will reduce anxiety, increase energy. improve sleep and achieve a specific state of mind. You remain clothed and enjoy your massage in private rooms without the need of an attendant.

Planet Beach Granbury


Our tanning services range from sunless tanning to UV therapy. In addition, a variety of retail products are available to enhance and prolong your glow. Our sunless spray tan offers you a chance to achieve beautifully bronzed skin in seconds with no exposure to ultraviolet rays.